WHAT IS THE COST OF PRODUCING A BRAND VIDEO?
Brand Video strives for complete transparency at every stage of the consultation, planning, production and delivery process. The total cost of the quote will be a sum of all the input components plus a small % applied to cover our ultra-low overhead costs (like this website!). We structure our business using an ‘ultra-low cost’ model with your quote in mind. Put us to the test for a price match today.
WHAT IS THE LEAD TIME NEEDED TO CREATE AND DELIVER A VIDEO?
Our Team works hard to understand your needs during the first consultation so that we can provide you with an indicative range of costs and delivery time frames. Achieving high production values and affordable pricing sometimes requires hold periods as we wait for the right talent, input artwork, music clearances and of course….weather!
Brand Video has developed an expertise in production management through many years of experience shooting small promotional pieces all the way through to feature films. This production know-how delivers outstanding video to a world-class standard within a prescribed time frame and budget. Rule of thumb guide: most video production will take between 2 – 6 weeks from the date of approved quote and provision of source materials from the client. Order the ‘Get Cracking’ package and we can attend an urgent video shooting request within 24 hours.
WHAT DURATION SHOULD I SET FOR MY VIDEO?
To create effective marketing communication tools, we examine both the needs of the audience and the client’s objectives. Every platform has a set of norms and standards in relation to the tone, duration and messaging strategy. The HERO video could run for 3-5 minutes and serve as a short form documentary you can exhibit for your key clients on a tour of the company office or on the ‘ABOUT US’ section of your website. While the home page of the website might need a snappy 1-minute version of the HERO edit in order to get simple key messages across to a new audience and reduce the bounce rate on your website. Social media content is often short, relevant and frequent. To increase the effectiveness of your video marketing expenditure Brand Video edits your HERO video into bite-sized pieces so you can drip feed the audience over an extended period of time.
Brand Video specialises in creating meaningful re-versioning of brand communication videos to keep your message relevant to each audience segment and medium. Let’s talk about what strategy is right for you in our initial consultation.
ENSURING LOW COST VIDEO PRODUCTION AND WAYS TO SAVE?
When our clients prepare the source materials we can offer greater savings. At Brand Video we are extremely cost conscious and work best when we can direct the budget towards the cool stuff like Aerial Footage, Engaging Animation, Brand Ambassadors and Beautiful Lenses. That means a Brand Video client can make extensive savings by delivery of source materials such as logos, archival footage, testimonials, CAD Files etc… in the format requested.
HOW DOES VIDEO CONTENT FIT INTO MY INTEGRATED MARKETING CAMPAIGN?
At Brand Video we firmly believe that any marketing activity needs to be measured and compared against alternative marketing exercises. You need to know where you stand. During our initial consultation we can discuss the range of tools and strategies that are available to help measure the impact of your video driven campaign and review some relevant ROI formulas.
Catchy content can be used as a hook to engage an audience and direct them towards more of your brand’s online touchpoints. While longer form documentary-style production can be used to shape the audience’s perception of your brand or company and achieve broader PR objectives. Some of the software available to measure and track includes one of our favourites ‘Vidyard’. See how it works here:
WHO OWNS THE COMPLETED VIDEO?
Customer service is our top priority and we will deliver the approved video file for you to use across any medium relevant to your Integrated Marketing Campaign. Our client videos are provided with all music, footage and photography clearances necessary to give you complete control over the distribution of your new Brand Video….So Go Bananas!